May 18, 2026

VBB 377 Ashley Jordan: The Cost of Being The “Good Girl!"

VBB 377 Ashley Jordan: The Cost of Being The “Good Girl!"
VIRGIN.BEAUTY.B!TCH
VBB 377 Ashley Jordan: The Cost of Being The “Good Girl!"

Ashley Jordan is a nationally recognized journalist and author who speaks from experience about what happens when women summon the courage to step out from behind their "good girl” mask and wholeheartedly embrace their true selves.

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Ashley Jordan is a role model for Good Girl defectors. She shares her deeply personal journey from living as a high-achieving, approval-seeking “good girl” to reclaiming her authentic, badass, bitch-inspired self. Ashley calls it “unbecoming,” a rejection of trying to become what others expect or demand. She explores what it means to shed layers of societal conditioning and return to one’s true essence.

Ashley, a licensed attorney, nationally recognized journalist, sought-after speaker, and author of Unhappy Achiever: Rejecting the Good Girl Image and Reclaiming the Joy of Inner Fulfillment, draws on personal experience to lay out the hidden costs women often pay for “good girl” behavior, including the addictive rewards of external validation. She speaks candidly about the systemic pressures and cultural conditioning women face and is brutally honest about what it takes to prioritize your deepest desires, your holy of holies, and to take on all obstacles, even those that feel unbearable, that eventually lead to a life defined not by achievement but by liberation and self-trust.

This is a very candid conversation with a woman who is rooted in helping other women break free from the constraints of an often misunderstood “Good Girl” identity.

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Virgin, Beauty, Bitch, Podcast, Inspiring women to overcome social stereotypes and share

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unique life experiences without fear of being defiantly different.

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Your hosts, Christopher and Heather, let's talk, shall we?

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Who are we really?

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One element unique to womanhood as far as identity is concerned are the social, cultural, family,

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religious and gendered expectations that are often internalized as "good girl syndrome?"

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Maybe you've heard of it?

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Well, what does that mean and how is it a problem?

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That's our conversation today with a licensed attorney who's also a nationally recognized

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journalist with biolines in the New York Times, the Washington Post, the Guardian and Huff

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Post.

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She's also a sought after speaker and author of a fantastic book, "Unhappy Achiever,"

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rejecting the "good girl image" and reclaiming the joy of inner fulfillment.

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Welcome Ashley Jordan, to Virgin, Beauty, Bitch.

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Thank you so much.

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I am so delighted to be here.

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Thank you for having me.

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You're ecstatic to have you.

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Now, Ashley, identity, that's our focus today, but as a woman who writes from a feminist perspective,

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we thought we might get your insights on our first theme and the letter B, which represents

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the betrayal.

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Any thoughts you can share on betrayal as a woman in a so-called man's world?

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You know, it's interesting.

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I think the way that I would have answered this question five years ago is very different

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than the way that I would answer it today.

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I think that the biggest betrayal we can suffer, not just as women, but as human beings,

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is when we betray ourselves based on how we show up in the world.

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And so I think, you know, talking about the good girl and really looking at the way I was

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conditioned to be a good girl and sort of the roles that I had to assume and the masks

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that I had to wear to do that.

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Certainly, the social pressure, the conditioning, the expectations, the pleasing, the approval,

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certainly that is all its own form of betrayal.

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But for me, what I've realized sort of on the other side of that journey is that the deepest

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betrayal is when we don't walk the path of our own, what I call, unbecoming.

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We often hear the word becoming and I prefer to use unbecoming instead because becoming

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to me means we're trying to get somewhere else.

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We're trying to become better than we are.

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I don't think that we need to become someone different or someone else.

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I think we already were and are everything we were born to be, the moment we were born.

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It's just that all of that stuff got piled on as when we were children and as we walked

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our paths, right?

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And so they sort of, all of that junk, skewers the beautiful beings that we were when

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we were born.

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So we don't have to become anything.

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The process is really just unbecoming, all of the stuff that disconnected us from ourselves

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that taught us that we had to be good instead of authentic.

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And so for me, we're living in a time that can feel very disempowering, like so much is

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that side of our own control.

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And for me, what I've realized, the one thing that I can control, no matter what else is

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happening outside me, is the work I'm doing inside of me and how that translates into

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how I show up in the world.

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And to me, that looks like being my most badass, authentic, brazen, loving, kind, compassionate

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self in the world.

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And remembering that I always have control over that takes me from feeling disempowered to

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feeling like a disempowered good girl to being an empowered woman in the world.

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So to be devil's advocate, what would it actually have said five years ago?

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Well, I think I would have focused that answer more on everything that I acknowledge to begin

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with.

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It isn't that we don't acknowledge the things and everything that exists outside of us

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that disempowers us, that subjugates us.

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But at a certain point, we have to say, okay, now what?

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What do I do?

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Things externally aren't looking the way that I would like them to.

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So what can I do internally to change that?

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And for me, what that looks like is the more that I've shown up as myself, the more that

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I've realized the power, the personal power that we actually hold.

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We may not necessarily be able to change who wins an election, but we can absolutely

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change someone's day by how we show up in an Uber, by how we show up at the grocery

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store, by how we show up at work.

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And that all matters.

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And I think that we should not underestimate the transformative power of more and more people

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taking that journey, going from the good girl image to inner fulfillment.

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Like that to me impacts not just who I am as a woman, it impacts who I am as a mother,

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a partner, a friend, a sister, a daughter, and I've watched it transform the people around

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me.

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And so to me, like that is what gives me hope.

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Every time I have a conversation with someone around this book who is walking a similar path

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and stepping into their own purpose and becoming an unbecoming into their most empowered selves

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in the world, to me, that gives me hope.

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That feels empowering.

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That feels inspiring.

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I so appreciate you talking about unbecoming since we are such a performance driven, focused

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society in world.

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And I think that what I'm loving about that is that achievement or performance can look

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like identity, but it's often compliance with expectations.

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So from your vantage point, can you help us unpack how our listeners may be able to start

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to unfuse performance or achievement with people who are saying to themselves, "I'm not

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sure who I am without my accomplishments."

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So this is such a great question because it was actually a conversation that I had with

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my partner just this week.

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And I love him for this.

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It inspires me.

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He always comes from a place of how can I improve?

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How can I get better?

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And so we have this conversation around it because to me, that's on the one hand, can be

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a really healthy perspective, right?

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When it means I'm always learning, I'm always growing, I'm always open to evolution.

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That's sort of the healthy side of it.

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I think the unhealthy, unhappy achieving side of it is I need to get better, right?

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I'm not good enough as I am.

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And so the same is true for using achievements to sort of earn love, to earn praise, to earn

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your worthiness, prove your worthiness.

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And so it's not that achieving is all bad in and of itself, it's what is the energy behind

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it?

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And so the best way I put this is, if we are all facets on a beautiful diamond, then I

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think that our lives are meant to teach us how to polish ourselves over and over again.

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So we just continuously shine brighter in the world.

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How can you make your facet on this diamond of life even more sparkly than it was before?

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That's a beautiful thing.

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We should always be doing that.

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But don't forget, you're a diamond already, right?

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So you don't have to become someone else.

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You already are.

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I also heard it put this when I always come back to it.

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It's like, um, unclench your fist and there it is.

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So often when we are trying to achieve or trying to become a different version of ourselves,

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we lose sight of the fact that everything we need to be, that we are born to be, we already

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are.

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And so it's not bad to follow your passions and to achieve as long as you're coming from

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a place of, I'm already enough.

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I am already whole.

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I am doing this from a place of pursuing a life that lights me up, of joy, of passion, of

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love, not to prove that I'm worthy of joy, of passion, of love.

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And I think that is the most important distinction.

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When did you come to that distinction of this performance piece of what we need to do

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in order to gain love, gain whatever it is that the world tells us we need to gain?

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And quiet that down into looking internally.

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What happened in your life that that switch came on?

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Well, you know, I always say, I wish I could tell you that I had this epiphany one day that

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I was 37 years old and I had no idea who I was.

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But that is not what happened.

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I think I, two major things I would say, one is, and this is where the title Unhappy

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Achiever came from, I, you know, as a writer, when I started writing professionally, I thought

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it's, you know, it's every writer's dream to get published by The New York Times.

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And so I had that goal always in the back of my mind and I thought, ah, when I do that,

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then I can relax.

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I can chill out.

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I'll really feel like I've made it, right?

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That's the validation I need to feel like I'm doing this.

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And I did it.

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And I did it pretty quickly in terms of my career.

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And after I did it, I didn't feel the way that I thought I would feel.

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I really didn't feel partly anything.

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And I realized I was already sort of discounting what I'd done.

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And like, okay, now what?

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And so I literally Google searched, what does it mean?

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When you achieve a major milestone and you feel nothing.

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And the first article that popped up was, are you an Unhappy Achiever?

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And it was a gut-check moment of, yes, I think that I am.

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Right?

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And I love that, you know, and I think that what I've found with that title is so many of

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the folks that I get to meet with around the book say, when they hear that title, like,

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oh my god, yes, I'm an Unhappy Achiever.

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But sometimes it takes hearing that way to really start to identify it for ourselves.

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And then I would say the other component that really set me on this path was, you know,

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I suffered a devastating loss of someone very, very close to me when I was 13 years old.

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And it was very sudden, unexpected.

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You know, they lost them in a very tragic way and traumatic way.

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And like so many, you know, I really didn't have the space or the support to grieve that.

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And especially as a kid, right?

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You have no idea how to handle something like that.

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And so I buried it.

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And it wasn't until right around my 37th birthday that an unexpected trigger sent 24 years of

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repressed traumatic grief sort of crashing into my psyche.

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And I didn't know what was happening to me.

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But what that did for me was it took me from sort of running through my life, like I was

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running out of time.

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If I only had this one life to live, then I had to do it all.

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And I was, you know, every birthday was like a reminder that I was running out of time

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to do it.

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And so I went from that way of living to sort of down on my knees overnight.

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And as anyone knows, when you're in a space of extreme emotional pain, suffering, the best

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you can do in that space is sort of breathe and be.

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Like you literally can't, you're just surviving.

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And ironically, it was in that space of intense darkness that I finally stopped.

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And I was running.

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And was forced to sit with myself.

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And in that space, I started to find myself again for the first time since I was 13 and

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realize that I didn't know myself that I'd lost her behind all of the masks, the good girl,

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the good wife, right?

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Good girls grow up to be good women, good wives, good daughters, and good mothers.

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And in all of those roles, I lost, I lost me completely.

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I didn't know myself at all.

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And that was shocking to realize.

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And to realize that I had built a life that was externally perfect.

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It had all of the things we're told will make us happy.

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And I was numb.

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I didn't feel anything.

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And so the book is really about what does it look like when you've built a life from that

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place, right, from the good girl, the unhappy achiever.

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You've built a life from the outside in.

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And then you have to sort of deconstruct that life, literally piece by piece, to rebuild

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one from the inside out that lights you up.

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I think it's helpful for our listeners, you know, because since so much has changed in

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this world we live in now between what constituted as a good girl in previous generations to a

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good girl now.

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One thing I feel remain the same, you know, that she's agreeable self-sacrificing, high

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achieving for the pride of her family and for her, the people she cares about, emotionally

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convenient, perhaps responsible.

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And you know, as you've outlined, which was so well said, she's rewarded by her parents,

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by her partner, by her children, for being these ways until she isn't.

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When as you've said, she wakes up one day and looks at her life saying, "I should be feeling

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fulfilled with these things that I've achieved, but I feel numb, I feel hollow, I've been taking

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on things because of a perception of me that I too have bought into."

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And I'd love to explore a little further with you what's so addictive about the rewards

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that we get from being that good girl and more importantly, what are the costs?

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That's a great question.

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The rewards that we get are, I think the things that we're conditioned to seek, good girls

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are taught to abide by a definition of goodness that is defined by everyone outside of them.

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Right?

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So your taught that good equals love.

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If I am very, very good, the people closest to me, starting with my parents, will love me.

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And so good becomes safe.

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If I am very good, I am safe.

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No one will hurt me.

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And interestingly, we start to use that goodness to try to control the world around us.

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And I don't mean on a conscious level, but in a subconscious way, right?

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Because if you're always being the nice girl, the good girl, it's very, very hard to ever

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be the authentic woman, the empowered woman.

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They just don't coexist, right?

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You can be kind.

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But nice?

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That's, you know.

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I think that I am more kind today than ever.

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I hope to God nobody says I'm nice.

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I'm done being nice.

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I'm much more interested in being knee and being authentic because I think that that is

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the most loving way to show up in the world.

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I think that is the safest way to show up in the world.

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I'm never unkind, but I'm also never in authentic or dishonest.

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I hold integrity as my highest value.

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And in order to do that, you have to be a badass, you know, you, and all of the ways women

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are told not to, you have to be willing to say the thing, right?

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That's uncomfortable sometimes.

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You have to be willing to love yourself enough to say no, to say, you know, I'm no longer

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participating in relationships that are when cited, where I'm pouring all of myself in

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an overgiving to earn love and approval, but I'm receiving nothing close to reciprocation

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in return, right?

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It's all those little things that we learn to do that just chip away at our sense of

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self.

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And, you know, it's so funny because we hear a lot about boundaries and I tend to be careful

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when I use that word because depending on how people talk about them, sometimes they

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just become another form of control.

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Like, if you don't behave the way I want to, I'm sending up my phone.

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I'm a boundary with you, right?

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You're out.

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And that's, that's not.

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I don't think the, the healthiest use of them.

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But what is a healthy and appropriate use of boundaries in, in my opinion is making sure

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that we understand that people will only ever treat us as well as we treat ourselves.

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People will only ever love us in as much as we love ourselves.

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And that is just a truth.

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And when you really start to live into that, you start to see that play out in your life.

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And sometimes it plays out in the fact that people fall away.

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Initially, you lose some people.

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Not the ones who are meant for you forever, they'll stay.

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Those are the ones who love you unconditionally.

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But the ones who, who preferred an inauthentic version of you, they'll leave.

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And that's okay because it creates space for the truest relationships of your life, whether

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romantic, whether professional, whether friendships.

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And relationships with your children to evolve and to reflect who you truly are and who you've

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always been at your core.

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And that isn't a nice girl.

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That is a true woman.

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That is a badass woman or man or any other gender expression identity.

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It is, who are you?

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Give people, give the world you until you is what they want.

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I'm finding it fascinating that a lot of what you talk about, as far as the actions you

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need to take in order to fulfill that self-recognition, you use the word badass for us as bitch.

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Does that word resonate with you and how does that word resonate with you?

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It does resonate with me.

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It does.

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You know what?

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I would also use the word which.

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I think that's a great one too.

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I have a bitch.

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Right?

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I have a chapter of my book called "Princesses and Witches" and I love that because I feel like

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my generation, we are really raised on those Disney princess movies.

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So I feel like the good girl is based on that.

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If you do all of these things, whatever your prince is will come and you'll have this beautiful

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life and there will be blue birds singing.

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I think that was something I, whether I knew it consciously or not, that I held in my heart.

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Then I say, at 37 and got to the place, the fairy tale was promised.

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And instead of hearing blue birds, I realized that I was a princess and that being a witch

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would have been a whole lot more fun.

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I guess the distinction we make is...

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Unlock your powers.

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I guess the distinction we make is which has become sort of a glamorized identity these days.

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Words bitch still remains couched and not the first identity you want to present to the

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world.

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So I think that's what we make the distinction.

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One of them still has a very, very dark stripe to how the world views it.

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I think that's a great point.

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I think for me, I think getting to this place of deep embodied self love.

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And I don't want to sit here and say that that was, you know, "Oh, I just talk.

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I just woke up one day and I emerged from this grief, journey, and realized I was an unhappy

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achiever and I just loved myself so much."

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No.

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That's also the point of the book.

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The road to your truest self, the road to true embodied self love is messy.

302
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I always say, "If you want to emerge as the butterfly, you're going to have to be reduced

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to caterpillar consume over and over and over again sometimes, right?"

304
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And for me that has certainly been true.

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Like I wanted to show the messiness of the journey, not just the magic, because that's important.

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Because when you're in that, we need to know that we're not alone, but what makes it worth

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it, one thing I should say, because there are many, but one thing that makes it worth it,

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is because when you get to that other side where you are really walking in your own inner

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alignment, you don't care what the world says about you because you know who you are.

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There is nothing anyone can say about you that you yourself do not already know.

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And that takes the power out of any word, right?

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Bitch, what I don't know.

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I've been called them all.

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So I don't.

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And five years ago, you know, it destroyed me.

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It was to be called bitch, which crazy, you know, selfish, right?

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That's a word we really like to love against women who start to choose themselves and don't

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just murder themselves in every aspect of their lives and aren't completely self-sacrificing.

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We call them selfish and it's not selfishness.

320
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It's actually self-love.

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And so getting to that place of deep confidence, bad asser-y, bitchiness, whatever you want to

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call it, that is your liberation.

323
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That is freedom, right?

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That is a heaven on earth we can create for ourselves.

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I'm glad you highlighted selfishness because to me, a big piece of identity or maybe one of

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the many facets in the diamond is desire.

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And there's so many ways over so many eras that woman's desire was unmanageable or needed

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to be suppressed or was seen as dangerous.

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So talking witches or talking, you know, our sexual liberation, just having a pulse for what

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you truly like and love and are invigorated by has been a very purposeful, I think, collective

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suppression from powers that be.

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So, you know, I think that when women are really tapping into what they desire, what lights

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them up, what makes them feel vibrant, what makes them feel effordescent, that it can feel

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selfish.

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It can feel like you are overindulging when you have all of these other roles and responsibilities.

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You know, I think the common narrative in today's world is really building up women's

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right to be able to step into that light.

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And I'd love to know your thoughts on your reframe of desire within the context of identity.

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00:24:44,000 --> 00:24:51,720
So I think desire is such an important thing to touch on because I personally believe

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that our deepest desires, I call them our holy of holies, right?

341
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But they're the things deep inside of us that we can't forget, right?

342
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Sometimes they feel like an ache, a longing for something that we can see for ourselves,

343
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right?

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Like our deepest desire, our most sacred precious dream.

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And one of those for me was a true love partnership.

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You know, the person that I lost at 13 was a childhood sweetheart and he showed me even as

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children sort of what unconditional love looked like.

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And we don't always recognize that when we're in the presence of it, but we sure recognize

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it when we're in the absence of it.

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And so when that sort of woke up in me at 37 after I had buried it with him, I remembered

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what that felt like and I had to really look at the fact that I didn't have that in my

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own partnership, that that was a truth that maybe I hadn't been consciously aware of for

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a long time, but now I was.

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And now I couldn't, I couldn't unknow what I knew then.

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And to be married to a partner, to a man who is a good man, he wasn't unfaithful, he wasn't

356
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abusive.

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But we were not connected in all of the ways that we could have been as partners to each

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other.

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We were not aligned in all of the ways we could have been.

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And the more I stepped into the truest version of me, the more obvious that became because

361
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I think even with him, I had constructed a version of me.

362
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You know, I pretended to bake cookies when I met him.

363
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Like that's a silly example.

364
00:26:45,480 --> 00:26:50,920
I have baked cookies really since, except maybe occasionally with my kids, but I was performing.

365
00:26:50,920 --> 00:26:51,920
Right?

366
00:26:51,920 --> 00:26:58,400
I was performing a version of me that I thought would be desirable for someone else instead

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of being the woman that I desire in the world and trying and living into the desires I held

368
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in my heart.

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And so realizing that in my partnership, you know, it took me three years to realize that

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I had to leave that.

371
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In the words of Elizabeth Gilbert, liberation is always a two way street.

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And if it wasn't right for me, it wasn't right for him and it wasn't right for our children.

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But my gosh, the repercussions for a woman who leaves a longstanding partnership and a good

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00:27:34,280 --> 00:27:38,400
man are horrible, horrible.

375
00:27:38,400 --> 00:27:43,680
The things that I was called, even by my own family, you know, talk about selfish, talk

376
00:27:43,680 --> 00:27:44,680
about crazy.

377
00:27:44,680 --> 00:27:50,400
I was told, maybe if you get on medication, you could stay, like numb yourself to stay in

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your marriage.

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And so we can say that women are so much better off today than they were a hundred years ago.

380
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And indeed, that's true.

381
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But I would also argue that a lot of the ramifications for women who step out of line by doing things

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00:28:05,400 --> 00:28:13,560
like leaving a longstanding partnership and a good man because their hearts are calling

383
00:28:13,560 --> 00:28:18,320
them to do so and they know it's the truest thing are treated horribly.

384
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You know, I had good friends of mine whose husbands said they weren't allowed to be my

385
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friend anymore because they were scared that divorce would be like a disease that could

386
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be caught.

387
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If one woman was crazy enough to walk away from a man with six figure salary times three,

388
00:28:37,560 --> 00:28:42,200
a one million dollar home, cars, degrees with nothing.

389
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If one woman was willing to do that, maybe their wives would be willing to do that, right?

390
00:28:47,320 --> 00:28:53,480
And it's shocking to see and it was absolutely one of the most brutal things I've had to walk

391
00:28:53,480 --> 00:28:54,480
through.

392
00:28:54,480 --> 00:29:02,120
But now, here I am three years later, I am in a, I have more unconditional love in every

393
00:29:02,120 --> 00:29:08,280
aspect of my life, from my work to my friendships to my relationship with my children and now

394
00:29:08,280 --> 00:29:14,400
to a true love partnership that is unlike even the dream that I held for myself.

395
00:29:14,400 --> 00:29:22,320
Like I couldn't even imagine what love like this with a partner could be and I'm so

396
00:29:22,320 --> 00:29:29,840
glad that I walked through all of that darkness because of what I knew to be true in here.

397
00:29:29,840 --> 00:29:34,960
Actually, do you know why we have these conversations?

398
00:29:34,960 --> 00:29:40,400
We have these conversations as a form of awareness.

399
00:29:40,400 --> 00:29:51,080
I think a lot of people have the desire, but if they don't see an example of it, it's almost

400
00:29:51,080 --> 00:29:54,800
impossible for them to enact that.

401
00:29:54,800 --> 00:30:04,160
So what you just shared for us is beyond gold for those who have that desire, but have

402
00:30:04,160 --> 00:30:10,120
no north star of a focus of someone who's done that.

403
00:30:10,120 --> 00:30:15,440
Who's willing to speak about the darkest part of it, not just what came out from the other

404
00:30:15,440 --> 00:30:20,120
end, but what they had to go through to get there.

405
00:30:20,120 --> 00:30:27,280
We cannot tell you how meaningful that is for us and that's what this whole series that

406
00:30:27,280 --> 00:30:36,680
we put together is about is to get to the story that actually is real.

407
00:30:36,680 --> 00:30:38,320
So thank you.

408
00:30:38,320 --> 00:30:41,240
Thank you so much for that.

409
00:30:41,240 --> 00:30:42,320
Thank you.

410
00:30:42,320 --> 00:30:43,320
Thank you.

411
00:30:43,320 --> 00:30:52,520
I think it is, you know, the whole point of unhappy achiever of the book was to be a diary

412
00:30:52,520 --> 00:31:00,240
for those who dare to walk similar paths, who dare to be free and knowing that it can get

413
00:31:00,240 --> 00:31:06,800
so lonely in that space and it was the book that I wish I would have had.

414
00:31:06,800 --> 00:31:11,600
And so for everyone who feels alone, who feels like they're not sure if they can do it,

415
00:31:11,600 --> 00:31:17,480
if they'll survive, because it does at some point feel like life and death.

416
00:31:17,480 --> 00:31:25,840
And for everyone in that place, I wanted them to be able to pick up a book that read like

417
00:31:25,840 --> 00:31:29,680
a best friend's diary and know that there's nothing wrong with them.

418
00:31:29,680 --> 00:31:31,200
They're not crazy.

419
00:31:31,200 --> 00:31:32,840
They're not selfish.

420
00:31:32,840 --> 00:31:40,680
If one very ordinary, marvelously mortal woman can conjure the courage to literally transform

421
00:31:40,680 --> 00:31:47,280
every major aspect of her life in five years, then they absolutely can too and will live

422
00:31:47,280 --> 00:31:49,280
to tell the same tale.

423
00:31:49,280 --> 00:31:56,800
And the reason we use the word bitch, it is that dark path that must be traveled.

424
00:31:56,800 --> 00:32:02,880
However, the liberation, the freedom on the other end is what awaits.

425
00:32:02,880 --> 00:32:09,200
That's why we use that word, because it represents something that a lot of women will not even

426
00:32:09,200 --> 00:32:14,800
consider, but it's a space you have to walk through to get to the other side.

427
00:32:14,800 --> 00:32:16,440
That's why we apply that word.

428
00:32:16,440 --> 00:32:25,440
It is absolutely the space that you have to walk through, because I'm going to seal this

429
00:32:25,440 --> 00:32:32,600
from the alchemist, which is a beautiful book about pursuing your personal treasure.

430
00:32:32,600 --> 00:32:34,280
What is your personal treasure?

431
00:32:34,280 --> 00:32:35,720
What is your holy of holies?

432
00:32:35,720 --> 00:32:37,960
What is your deepest desire?

433
00:32:37,960 --> 00:32:44,000
And I think for all of us, one thing that I think we all share is that desire for true freedom,

434
00:32:44,000 --> 00:32:45,720
true liberation.

435
00:32:45,720 --> 00:32:52,360
To live into the absolute most authentic expression of yourself in the world.

436
00:32:52,360 --> 00:32:57,360
And that looks different for all of us, but the feeling of that and the knowing that we

437
00:32:57,360 --> 00:33:01,640
experience when we are in that place is absolutely universal.

438
00:33:01,640 --> 00:33:03,840
And I think that's the beauty, you know?

439
00:33:03,840 --> 00:33:08,920
I mean, to hear you speak of where you are now and the five-year journey that it took

440
00:33:08,920 --> 00:33:16,120
to get there, the courage it took to leave something that isn't on the surface what others

441
00:33:16,120 --> 00:33:21,400
would leave a lifestyle or decisions that had been made.

442
00:33:21,400 --> 00:33:26,960
So the way that you framed it with conjuring the courage, I mean, that just speaks to us so

443
00:33:26,960 --> 00:33:28,640
deeply.

444
00:33:28,640 --> 00:33:34,520
And could you leave our listeners with after walking through these five years?

445
00:33:34,520 --> 00:33:40,600
How do you feel that it now affects how you make decisions differently or that you no longer

446
00:33:40,600 --> 00:33:45,960
ask for permission to exist in your authentic self?

447
00:33:45,960 --> 00:33:51,760
Just would love to hear how you feel that coming out on the other side of it has influenced

448
00:33:51,760 --> 00:33:54,000
your day to day today.

449
00:33:54,000 --> 00:33:55,320
Fantastic question.

450
00:33:55,320 --> 00:33:58,200
And this is really important.

451
00:33:58,200 --> 00:34:02,080
I trust myself above all else now.

452
00:34:02,080 --> 00:34:07,720
And as a good girl, part of the disempowerment that comes with us is being convinced that

453
00:34:07,720 --> 00:34:12,400
everybody knows more than we do, that we constantly have to look outside of ourselves to know

454
00:34:12,400 --> 00:34:14,440
things for truth.

455
00:34:14,440 --> 00:34:21,440
And it's absolutely absurd, the way that we're taught to believe that, that we look to others,

456
00:34:21,440 --> 00:34:28,880
whether it's our friends, our family, a boss, whoever it is, to tell us what to do about

457
00:34:28,880 --> 00:34:33,200
the most intimate, sacred aspects of our lives is absolutely silly.

458
00:34:33,200 --> 00:34:40,320
You are the expert in your own path, in your own life, in your own journey above all else.

459
00:34:40,320 --> 00:34:42,480
I do not care how great your therapist is.

460
00:34:42,480 --> 00:34:43,880
I do not care.

461
00:34:43,880 --> 00:34:44,880
That's awesome.

462
00:34:44,880 --> 00:34:51,020
I've had more than one fantastic therapist and I'm so grateful to them, but they do not

463
00:34:51,020 --> 00:34:55,520
know more than me about what's right for me, what's meant for me.

464
00:34:55,520 --> 00:35:04,560
And you're, we have wisdom inside of us, that we have to uncover, because that is the only

465
00:35:04,560 --> 00:35:14,280
compass we can use to truly find our way to freedom, to liberation, to bad assay, you

466
00:35:14,280 --> 00:35:16,160
know, whatever it is.

467
00:35:16,160 --> 00:35:22,280
And for me, that trust in myself was tested a thousand times.

468
00:35:22,280 --> 00:35:31,320
And in the end, everything I believed, every desire, my holy of holies, was absolutely right.

469
00:35:31,320 --> 00:35:33,520
And that was my North Star.

470
00:35:33,520 --> 00:35:39,520
That's what I held to when everything around me seemed like it was falling apart when I really,

471
00:35:39,520 --> 00:35:43,200
when my mind compelled me to question my heart.

472
00:35:43,200 --> 00:35:50,800
And so I think that's the biggest thing I can say is trust yourself.

473
00:35:50,800 --> 00:35:54,120
You know not your mother, right?

474
00:35:54,120 --> 00:35:58,360
Not your, not, not even your partner sometimes, right?

475
00:35:58,360 --> 00:36:00,360
You know they're, they love you.

476
00:36:00,360 --> 00:36:05,600
They mean well, but they are not the expert in your experience.

477
00:36:05,600 --> 00:36:06,600
You are.

478
00:36:06,600 --> 00:36:14,800
And so for women, taking back that power, that, that control over their own lives is absolutely

479
00:36:14,800 --> 00:36:15,800
critical.

480
00:36:15,800 --> 00:36:20,760
And we have a bitch in that way, if no other way.

481
00:36:20,760 --> 00:36:25,880
I love that you said that because my kind of final question for you was, you know, we're

482
00:36:25,880 --> 00:36:31,720
really going down this amazing journey this year, particularly in the year of the bitch.

483
00:36:31,720 --> 00:36:38,360
And we've highlighted what people feel as an initial response, how they've been called

484
00:36:38,360 --> 00:36:39,840
it over time.

485
00:36:39,840 --> 00:36:42,960
Perhaps how they've released its power over time.

486
00:36:42,960 --> 00:36:50,200
But from your vantage point, what does the bitch after this conversation mean to you?

487
00:36:50,200 --> 00:37:00,480
I think for me, the bitch is the part of me that, you know, I actually, there's a chapter

488
00:37:00,480 --> 00:37:02,960
of the book called Dylan and it's about Bob Dylan.

489
00:37:02,960 --> 00:37:08,520
And I say it was, you know, it was maybe weird to fall in love with Bob Dylan in your late

490
00:37:08,520 --> 00:37:16,760
30s, but what I felt, why I fell in love with Bob Dylan is because Bob Dylan doesn't, doesn't

491
00:37:16,760 --> 00:37:17,760
give a crap.

492
00:37:17,760 --> 00:37:21,120
I just don't think it's a crap.

493
00:37:21,120 --> 00:37:27,020
And so when I watched this documentary on him and his life and his music, that's what I

494
00:37:27,020 --> 00:37:28,020
fell in love with.

495
00:37:28,020 --> 00:37:29,920
I was like, this guy doesn't care.

496
00:37:29,920 --> 00:37:31,960
Like he is true to himself.

497
00:37:31,960 --> 00:37:36,240
He creates the art he wants to create even when he was getting boot on stage and called

498
00:37:36,240 --> 00:37:38,200
Judas, right?

499
00:37:38,200 --> 00:37:39,720
He didn't, he didn't waver.

500
00:37:39,720 --> 00:37:42,160
He could have, but he didn't.

501
00:37:42,160 --> 00:37:46,320
And I think it was just a great, like what I fell in love with about Bob Dylan was what was

502
00:37:46,320 --> 00:37:49,520
asking to be embodied in me.

503
00:37:49,520 --> 00:37:51,440
And that was my inner bitch, right?

504
00:37:51,440 --> 00:37:57,600
That was the part of me that's like, I will live on the razor sharp edge of realness for

505
00:37:57,600 --> 00:38:03,720
the rest of my life, even if people call me a bitch, even if people don't want to be my

506
00:38:03,720 --> 00:38:07,840
friend anymore, even if people threaten not to love me.

507
00:38:07,840 --> 00:38:10,080
Like I love me and I trust.

508
00:38:10,080 --> 00:38:15,720
And now I don't just trust, I absolutely know because I'm living it that the people who will

509
00:38:15,720 --> 00:38:22,480
be your people will absolutely not only fall in love with the truest expression of you,

510
00:38:22,480 --> 00:38:23,480
right?

511
00:38:23,480 --> 00:38:25,200
Your big, beautiful bitch.

512
00:38:25,200 --> 00:38:29,000
But we'll only be able to find you when you're living into that, right?

513
00:38:29,000 --> 00:38:33,800
They can't find you when you're wearing the mask of the good girl or whatever that mask

514
00:38:33,800 --> 00:38:38,720
looks like for you. They can only find you when you're being you in the world.

515
00:38:38,720 --> 00:38:50,800
I wanted to point out that so in our acronym B is betrayal, I was identity, but T is trust,

516
00:38:50,800 --> 00:38:51,800
right?

517
00:38:51,800 --> 00:39:01,280
Betrayal identity is an awareness, but T is the step that takes you to the transition and

518
00:39:01,280 --> 00:39:02,800
it's trust.

519
00:39:02,800 --> 00:39:07,160
You could not have nailed that if I had written it out for you better.

520
00:39:07,160 --> 00:39:10,120
That was phenomenal.

521
00:39:10,120 --> 00:39:11,120
Thank you.

522
00:39:11,120 --> 00:39:17,800
We're definitely on the same wavelength here because that's very powerful.

523
00:39:17,800 --> 00:39:19,960
That's beautiful.

524
00:39:19,960 --> 00:39:20,960
That's beautiful.

525
00:39:20,960 --> 00:39:23,880
I'm so delighted to hear that.

526
00:39:23,880 --> 00:39:26,400
I've so enjoyed this conversation with the two of you.

527
00:39:26,400 --> 00:39:28,040
So thank you again.

528
00:39:28,040 --> 00:39:29,040
Thank you.

529
00:39:29,040 --> 00:39:31,000
Really has been such a pleasure.

530
00:39:31,000 --> 00:39:36,880
Give us directions to your book because it is must read.

531
00:39:36,880 --> 00:39:39,160
Oh, thank you.

532
00:39:39,160 --> 00:39:45,120
You can find unhappy achiever rejecting the good girl image and reclaiming the joy of

533
00:39:45,120 --> 00:39:46,520
inner fulfillment.

534
00:39:46,520 --> 00:39:54,520
Basically, anywhere books are sold in hardcover, in Kindle Edition, and also in audiobook,

535
00:39:54,520 --> 00:39:58,240
on Amazon, Barnes & Noble, all of those places.

536
00:39:58,240 --> 00:40:01,440
You can also find me at Ash.

537
00:40:01,440 --> 00:40:02,440
A-S-H.

538
00:40:02,440 --> 00:40:03,440
H. Jordan.

539
00:40:03,440 --> 00:40:05,960
J-O-R-D-A-N dot com.

540
00:40:05,960 --> 00:40:10,160
And you can find the book at unhappyachiever.com as well.

541
00:40:10,160 --> 00:40:12,360
I am so glad we found you.

542
00:40:12,360 --> 00:40:17,840
I'm so glad we had this opportunity and you said yes to having this conversation.

543
00:40:17,840 --> 00:40:18,840
It means a lot.

544
00:40:18,840 --> 00:40:22,080
And I hope it means a lot to everyone who hears this.

545
00:40:22,080 --> 00:40:25,200
Well, thank you for doing the incredible work that you're doing.

546
00:40:25,200 --> 00:40:30,320
It's an honor to be here and to talk to your listeners and your audience.

547
00:40:30,320 --> 00:40:34,960
And yeah, I am, this is the work that I love to do that I get to do.

548
00:40:34,960 --> 00:40:37,920
And I am, this is the life that lights me up.

549
00:40:37,920 --> 00:40:39,760
So thank you for being a part of it.

550
00:40:39,760 --> 00:40:40,760
Kindred spirits.

551
00:40:40,760 --> 00:40:41,760
Absolutely.

552
00:40:41,760 --> 00:40:45,920
And okay, so this series continues.

553
00:40:45,920 --> 00:40:52,200
Like I said, we said, B-I-T-C-H-2020, 26 is the Year of the Bitch.

554
00:40:52,200 --> 00:40:53,200
So come on back.

555
00:40:53,200 --> 00:40:55,000
You've been listening to.

556
00:40:55,000 --> 00:40:59,240
The Virgin, the Beauty, and the Year of the Bitch.

557
00:40:59,240 --> 00:41:00,240
Absolutely.

558
00:41:00,240 --> 00:41:01,240
Find us like us.

559
00:41:01,240 --> 00:41:02,240
Share us.

560
00:41:02,240 --> 00:41:03,240
Bring your friends.

561
00:41:03,240 --> 00:41:05,240
They're lovely for it.

562
00:41:05,240 --> 00:41:13,680
To become a partner in the V-B-B community, we invite you to find us at virginbeautybitch.com.

563
00:41:13,680 --> 00:41:17,880
Like us on Facebook, Instagram and LinkedIn.

564
00:41:17,880 --> 00:41:22,760
And share us with people who are defiantly different.

565
00:41:22,760 --> 00:41:24,480
Like you.

566
00:41:24,480 --> 00:41:26,480
Until next time, thanks for listening.

567
00:41:26,480 --> 00:41:29,060
(upbeat music)

Ashley Jordan Profile Photo

Author | Speaker

My background spans law, journalism, motherhood, personal trauma, and transformation. I speak from the heart about how these experiences have shaped my message of hope, courage, and the freedom found in authenticity.

I’m passionate about helping others shed perfectionism, confront buried trauma, and reclaim their emotional well-being. My journey through grief, identity loss, and healing has shaped my message, and I offer a transparent, hopeful voice for those navigating similar paths.

My book, Unhappy Achiever: Rejecting the Good Girl Image and Reclaiming the Joy of Inner Fulfillment, is rooted in the pursuit of inner fulfillment, emotional healing, and the process of “unbecoming” the roles women are conditioned to play. I love speaking about self-discovery, authenticity, and what it means to reconnect with our true selves.

I resonate with VBB, Christopher, and Heather because my work also examines how myths and societal expectations placed on women constitute forms of betrayal. I speak candidly about systemic pressures, cultural conditioning, and what it means to leave a “good girl” life defined by self-compromise to instead live by self-trust.

You can also find my bylines in The New York Times, The Washington Post, The Guardian, and HuffPost, where I bring both journalistic experience and the vulnerability of a debut author. I enjoy discussing the emotional arc of my personal journey and how storytelling can serve as activism.