Aug. 3, 2025

VBB 342: Kat Sterling On Finding Success In Life!

VBB 342: Kat Sterling On Finding Success In Life!
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VBB 342: Kat Sterling On Finding Success In Life!

Entrepreneur and coach Kat Sterling asks tough questions that most people try to avoid; in fact, she wrote the book "Why They Are Winning And You Are Not; The Steps To Finding Success In Life.” If you’ve ever experienced self-doubt, this is a conversation for you.

Entrepreneur, coach, and Amazon bestselling author, Kat Sterling, sets the stage by asking the questions that most people avoid: "Why am I not where I want to be in life? Or, Why am I not winning?" Kat reveals that these questions are reflections born out of self-assessment and hard life lessons. Constantly surrounded by success, Kat felt that despite her corporate efforts and personal achievements, she was falling behind in life. For her, the most significant shift came from being terminated from her corporate gig. It’s an event that most would view as a catastrophic setback, yet Kat transformed it into her launchpad for entrepreneurship. Her motto has since become, “Feel the fear. Jump first, jump head-first!”

QUOTE: "When I lost my job, it kind of put things in perspective for me about life and what's most important."

Intro [00:00:01]:

Virgin Beauty Podcast: inspiring women to overcome social stereotypes and share unique life experiences without fear of being defiantly different. Your hosts, Christopher and Heather.

Let's talk, shall we?

 

Christopher [00:00:20]:

Have you ever asked yourself, Why am I not where I want to be in life? Or ever thought to yourself, Why am I not winning at life? These powerful and personal questions come from our guest. She is an entrepreneur, writer, coach, and motivational speaker, Kat Sterling. Welcome, Kat, to Virgin Beauty Bitch.

 

Kat Sterling [00:00:44]:

Thank you. So happy to be here. I'm excited about this one. That all alone makes me excited.

 

Christopher [00:00:51]:

Okay, thank you. These questions you asked tie directly into your Amazon best-selling book, Why They Are Winning and You Are Not - The Steps to Finding Success in Life. But I assume this book came out of life experiences that had you asking those challenging questions to yourself. What's that narrative all about?

 

Kat Sterling [00:01:11]:

Oh man, we could be here all day talking about that. So you know, we were, my husband and I, we’ve been in business, we've done a lot of things. And so we were always around people that were successful, they were doing well, and we were like, why is that not us? Like, what are we doing wrong that they're doing or they're, they're getting where they're getting what they want out of life. And so we had to take a self-assessment of ourselves, right? We had to look at what we weren't doing versus what they were doing. And the average person won't do that. They won't sit down and say, you know what, I'm watching TV instead of working on my business plan, or I'm afraid to go start that business because I don't have enough money, I don't have enough time. They make up all these excuses. And so when we sit down and do a self-inventory and we start asking ourselves that and then change the narrative, I think that's when we can figure out what we want to do and find success in it.

 

Christopher [00:01:59]:

Is it your partnership that brought that on, or is that something you think you would have come to eventually, even on your own?

 

Kat Sterling [00:02:05]:

I think it was probably my husband. Yeah, because like, he's always been an entrepreneur, and I've always had the golden handcuffs, which is like, you know, working corporate 9 to 5. And so I wanted to transition out of that, but I was the average person. I was like, ah, that's too risky. Oh, I don't want to do that. I don't have enough time. And so it wasn't until I got terminated in 2022 that I had to figure it out. And that was my opportunity to go figure it out, that's.

 

Heather [00:02:35]:

It's a very scary place to be. But the world that we live in, where you're let go and you need to reinvent yourself because that's the demands of the moment, and also that we have it within us in order to reinvent ourselves. So for our listeners who may be going through that transition phase, maybe it's because pushes come to shove, like your story, or maybe they're like, oh my God, I don't know if I can do this. I'm thinking about it. There are a lot of risk factors. Could you help us, like, with your insights on what that transition of reinventing yourself was like, and maybe some tips on. What helped you as you walked through that?

 

Kat Sterling [00:03:13]:

Trust the process. It's all I got. Trust the process. If it. I always say, if you're in alignment with what you are. What you're supposed to be doing, sometimes the universe has a way of moving you out of places you don't need to be and into spaces where it wants you to be to fulfill your purpose. I think everybody has a purpose in this world. And so sometimes you've got to trust the process.

 

Kat Sterling [00:03:32]:

Is it an easy process? Heck no. I was 40, 43, I think. I was 43, and I had kids. I had a mortgage. You know, when you're making good money, you have bills, you have a car payment, all these things. But I just had to trust the process. And you know what happened when I did that? We didn't miss any car payments, we missed no house payments, and we missed no meals. We've still kind of functioned. We had to cut back on some things, of course, but we still kind of functioned as status quo.

 

Kat Sterling [00:04:02]:

But what I really want to say is feel the fear. Jump first, jump headfirst. If it's something that you're passionate about, something that you really want to do, something that you've always wanted to do, that is your opportunity to do it. That's God's way of giving you a way to go ahead and pursue that thing. And so just go, just do it. I don't want to be 50, 60, 70 years old and look back and say, I wish I shoulda, woulda, coulda. Because now it's too late, because I'm at the end of our rope, and I can't do it now. But man, when I was 30, 40, God, I wish I would have done it different.

 

Kat Sterling [00:04:29]:

So this could be a sign for you to. To just persevere forward and get into that thing that you've always wanted to do.

 

Christopher [00:04:35]:

So you talk to a lot of people, and everyone has their own vision of what success is to them. What, what did that mean for you? What did success look like for you?

 

Kat Sterling [00:04:49]:

Success means I wanted time, freedom, I wanted to retire at a certain age, and I wanted a certain amount in the bank account. That's success for me. And then I talk about this in my book, everybody's success looks different, especially at whatever stage you are in life. So if you're younger, success may be chasing the paper. You know, it may be, I want, you know, $200 million, and I want a nice Rolls, and I want a big house on a lake. It could be that. But when you. When I, as I progressed in my age, you know, life had a different meaning and things had a different meaning.

 

Kat Sterling [00:05:17]:

Especially. Let me tell you, the turning point for me was when I did lose my job, things had a different meaning for me. You know, what looked like success a couple of years prior to that didn't look like success to me. When I lost my job, it kind of put things in perspective for me about life and what's most important. So now success looks like to me, you know, I want to have a successful company. Absolutely. But it also looks like raising great kids, making a stable life for them. You know, having my husband and I, you know, just retire together.

 

Kat Sterling [00:05:48]:

You know, I want to. I want to stay married. You know, a lot of people, that's their goal. I want to be married until we both die. And so that's what success looks like to me. Back then, it was things. It was a lot of things. And when I had to get rid of those things, I figured out life.

 

Heather [00:06:02]:

Yeah, I. I mean, I love what you've said, because when you think about how scary these different moments can be and when you reinvent yourself, you know, you saying trust the process, that it's not going to be an easy process, but, you know, aligning to yourself your authentic self and your life's purpose, like the path meant for you, you know, if you continue to walk it, even if it's little, Little steps.

 

Kat Sterling [00:06:26]:

Yes.

 

Heather [00:06:26]:

You know, those things will start to be attracted to, like, the momentum that you're building, and what you are. But if you were to break it down into some of those initial steps, like, what kind of helps you get over maybe some mental hurdles or maybe other barriers that you went through to, like, kind of stick to it, even if maybe the path ahead doesn't isn't, like, clear, it's not clearly in front of you.

 

Kat Sterling [00:06:50]:

Oh, man, I have breakdowns every day.

 

Heather [00:06:52]:

Right, oh, yeah, girl, that is real talk.

 

Kat Sterling [00:06:55]:

It's still not clear, but you know, what, what did Martin Luther King say? Take the first step. So when. When we started taking steps, you know, people would come into our paths, or we would be aligned with money and resources. It was just the craziest thing. And so as I said before, when you are aligned, I'm telling you, you take that first step and things will start magnetically, come at, magnetically coming to you. Like it. Okay, so, for example, you know, we first started our journey. We didn't have a way to start our business like we were, you know, I got terminated or whatever.

 

Kat Sterling [00:07:26]:

And then the next year, we thought about starting this business. We didn't have a way to do that, but when we put it out there in the atmosphere, all of a sudden these people started coming and introducing us to, you know, manufacturers, you know, growers of the mushrooms, coffee makers. Like, they started aligning us with all these different people. Then we found a partner. You know, it was just crazy. And I. We still have hiccups to this day. Don't get me wrong.

 

Kat Sterling [00:07:49]:

We don't. It's not like it's just smooth sailing and we don't have hiccups. We still have hiccups to this day. But it's like if I believe, I trust, I have faith, and I pray, it just kind of aligns itself and it's. I. It's the weirdest thing. I don't know what happens, but it's the weirdest thing.

 

Christopher [00:08:04]:

So you would say. I would. What I'm hearing from you is that the most important element is purpose.

 

Kat Sterling [00:08:12]:

And faith. Faith. Faith. Faith is big for me. Faith is huge for me.

 

Christopher [00:08:17]:

Explain that for those who do not have faith.

 

Kat Sterling [00:08:21]:

Right. Okay. So I am, of course, a Christian. You know, I'm of course, of course, a Christian. So I, you know, pray every morning, I meditate every morning. And I make sure that my will or what I'm supposed to do is in alignment with, you know, what God has for me. So what I mean by that is, do I hear the still small voice in the back of my head that's telling me to go this direction or this direction? If I don't hear that, I don't move, I don't move, I don't partner, I don't make a decision. I don't spend money.

 

Kat Sterling [00:08:51]:

I make sure I hear that voice or that confirmation in my heart that lets me know to keep going forward. And if I don't hear that, then I am not moving on that because I've messed up too many things in my life to where I've gotten off course. Right. I mean, we've all done it. You know, you've gotten off course, and you wish you would have taken this road and you took that road, and it led you down this road. But you're supposed to be over here, so it takes you, like, 10, 20 years to come back over here, right? And I've done that too much in my life. And I'm like, now I'm at a point where I want to stay in alignment with whatever God. God has for me and what his purpose is for me.

 

Christopher [00:09:23]:

I'm glad you mentioned that, because there's a quote by Albert Einstein. He says, failure is success in progress. However, we. We condemn failure as just. You're a loser.

 

Kat Sterling [00:09:39]:

Yeah. Yeah. It's not. It. I don't look at it as a failure. Somebody asked me on a podcast the other day, like, what are some mistakes that you made along the way? And I'm like, well, you know, I don't consider anything a mistake. I consider everything a learning lesson. Since I learned.

 

Kat Sterling [00:09:50]:

As long as you learn from that mistake or that error in judgment, then it’s all a learning lesson in your journey to wherever you're supposed to be. You know, it's a stepping stone.

 

Christopher [00:10:02]:

Where did you learn to make that? Where did you learn to make that differentiation? Because a lot of people feel that they fail, and then they give up.

 

Kat Sterling [00:10:10]:

Happened to me a lot. Happened to me a whole lot. And as I said earlier, I'm like, at this stage of my life, I am committed to moving forward at all costs. You know, I'm committed to staying the course because I've quit too many times. It got hard, and I've quit too many times in my life. And I'm like, now I want to pursue something, and I want to make sure I see it out, good or bad. I want to make sure I see it out before I just let it go and quit. Because I don't want to do that.

 

Kat Sterling [00:10:35]:

I don't want to do that. I've done it all my life, and the majority of us have, and, you know, it's not good. Like I said, we look back with regrets, and we're like, okay, I should have done that. I should have continued that. What would have happened if I would have done this?

 

Kat Sterling [00:10:53]:

I give an example. In my book, we were doing. My husband and I were doing wholesaling back in 2017. That was when the Atlanta market was so hot. It was so. I mean, you could buy Houses here for like, $10,000, $5,000. I mean, it was crazy. So I started wholesaling houses and properties. And so I was doing really, really good at it. I got really, really good at it. And, you know, I had this one client that had seven properties that I had under contract. And so right before, like a day or two before he calls me, he's like, I don't want them all. I don't want any of them. Like, it's two days before we’re supposed to close. What am I supposed to do? I can't find a buyer for all these houses that quickly. Like, what, are you kidding me? And so right then, I lost my confidence because I was like, oh, I'm going to be embarrassed because the real estate agent is going to be mad at me. The. The seller is going to be mad at me. You know, all these people are going to be mad at me. I just lost my confidence.

 

Kat Sterling [00:11:37]:

I went and hid under a rock, and I went back to work. And so I, you know, I say to people, I'm like, it's gonna happen. You're gonna have these ebbs and flows. Things are gonna happen. But if you stay the course, persevere past those obstacles that are gonna come, they are going to come to knock you off your game. You gotta keep going. You gotta keep going, because they don't last forever. It's a season.

 

Kat Sterling [00:11:59]:

A lot of times, you know, you go through seasons. I'm sure you guys go through it in business. It's a season. And so once that season’s over, yeah, you're gonna have more seasons. But there is a, there is a light at the end of the tunnel.

 

Heather [00:12:09]:

You know, when other people hear your vulnerability or each other's around, oh, my gosh. This did not work out the way that I thought it was going to. And I don't know if I'm actually good at this thing that I thought was going to be amazing. For me, like, it just helps, I think, to know that, you know, bumps are absolutely going to happen, but there's. There's a whole other. Like you said, there's light at the end of the tunnel.

 

Kat Sterling [00:12:33]:

Yeah. And right now we're going through bumps in our business, like, you know, we're going through different phases, so we're having to shift. And so I think knowing when to pivot and knowing when to change your strategy, maybe that's not the strategy you take. Maybe you change your strategy. That's what we're in the process of doing, changing strategies, because we're not going to give up. I'm not just going to give in and quit, but I'm going to change my strategy and see if I can weather the storm that way.

 

Christopher [00:12:57]:

Do you have mentors?

 

Kat Sterling [00:12:58]:

Oh, yeah, absolutely. I think that is the most important thing that you need, especially if you are going into entrepreneurship or anything. Even if you're going into leadership, you need a mentor. Absolutely. And you need a group of people that can give you honest feedback. Just people in your circle that are going to give you honest feedback. Because, you know, it's so funny because when I started my entrepreneurial journey, my family was like, my family, my friends were like, what are you doing? Like, go back to work. Like they thought I was crazy. They were like, what the heck are you doing? Like, that's the stupidest thing I've ever heard.

 

Kat Sterling [00:13:27]:

You're going to get that. And maybe that's a season where you gotta, you gotta transition into new friendship and new surroundings. Because people will limit your thoughts, people will limit your beliefs, and people will limit what you can do, what you feel like you can do on yourself. So they'll impose their limitations on you. So you really gotta shift and get a circle where there are people who are like-minded, who are going to help you grow. Get mentors in the space that you want to be. And we have a ton of them, a ton of them.

 

Kat Sterling [00:13:59]:

And they're people. I think somebody explained it to me one day. They said, you are at 50%, but your mentor needs to be at 100%. Because in order for you to get to 75, you've got to have somebody that's going to stretch you at 100. And so you got to have those people that are doing way better than you, or have been in your steps, or have hit roadblocks and can tell you how to move out of it. Because your normal friends that aren't doing that can't do that. You're going to be on an island of one.

 

Heather [00:14:27]:

It's so true, though, an island of one. Because sometimes it's like when things are too risky, a lot of people just want, like you said, those golden handcuffs. And anything outside of that is like, oh, you've hit a roadblock. Well, see, I told you you shouldn't have tried this. This is too risky. And you're like, okay, I understand that this is a roadblock, but what I'm needing is like, okay, we're gonna pivot, we're gonna, we're gonna see a different way rather than I told you so.

 

Kat Sterling [00:14:55]:

Yes. But they don't understand that. They don't understand you. They don't understand any of that. They haven't been in that. Walked a mile in that shoe. So they don't know. I mean, they'll never know if they don't step outside their comfort zone.

 

Kat Sterling [00:15:06]:

So that's the thing. It's like, because I feel like, you know, I have friends, but the friends that I had, I don't associate with them as much since I started this journey, because it's. I don't have anything to talk about, you know, because what I want to talk about, they won't understand. So they're like, just go get a job, right? So I'm like, you know, like, it's an island of one. It's me and my husband, and I just sit alone and I think with my thoughts all the time because it's just an island of one.

 

Christopher [00:15:35]:

I find that really amazing, especially if you're a child of someone like you and your husband, to get a different perspective on what it is your potential could be if you're not limited by what the system says you should be.

 

Kat Sterling [00:15:53]:

Correct.

 

Christopher [00:15:54]:

So how do you hang on to that as a beacon for your children?

 

Kat Sterling [00:15:59]:

Oh, man. I take them to work with me. So we do a lot of, like, events around the city. And so a lot of times I take them to work with me. And I tell my daughter all the time, I'm like, you can do whatever you want to do. You just have to follow a path. Like, you have to really stick to your guns, persevere, and work hard, because it doesn't happen overnight. These kids today, they think it's just like, you become a hit overnight, or you're gonna go on YouTube and make a million dollars. And I'm like, no.

 

Kat Sterling [00:16:23]:

She sees me. I put her front and center in front of everything I do, and I make her see that I am here. I'm sticking it out. Good, bad, or ugly, this is my life. And I want you to follow whatever path you want, but you gotta stay with it, and you gotta work hard because it doesn't happen overnight.

 

Christopher [00:16:43]:

Where does that come from? Because I think most parents feel that they have to be perfect in the eyes of their children.

 

Kat Sterling [00:16:52]:

Not when they become teenagers. I mean, hey, it's a love-hate relationship. I think she thinks I make a lot of mistakes, but, you know, you do the best you can. We're not perfect. I mean, I recognize that, you know, I'm not perfect and I make a lot of mistakes and I just try to. I try to instill in her everything that I, like I said, I don't like to say mistakes, but everything that I wish I could have done differently, try to instill it in her now. So hopefully she won't make the same path. You know what I'm saying? She won't have the same roadblocks.

 

Kat Sterling [00:17:33]:

But, you know, these kids, they just have a mind of their own. I mean, you gotta kind of let them go because a lot of it goes in one ear, not the other. And they think we're stupid. They think we live life like so, yeah, I've lived. I'm 45 years old. I've lived. She doesn't think that. So.

 

Heather [00:17:48]:

So true. I mean, I feel like with each generation, in some ways, you try to embark on your own wisdom, and in other ways, they're like, they gotta find their own way and their own path and hit their own roadblocks. And then one day, be like, ah, shoot, mom might have been on to something.

 

Kat Sterling [00:18:09]:

I can't complain. That's exactly how it was with my mom. I didn't learn those lessons till I was over, like, well, in my 20s. And I was like, oh, man, she was right. And I don't want to go back and say, she was right. She was right, right.

 

Heather [00:18:21]:

Oh, I remember that too. I'm like, ah, dang it. She was onto something.

 

Kat Sterling [00:18:28]:

So true.

 

Christopher [00:18:29]:

It's sort of a catch-22, because, yes, you have these wise individuals in your life. However, your learning has to come through experience.

 

Kat Sterling [00:18:41]:

Yes.

 

Christopher [00:18:42]:

So, yes, you're going to ignore the sage advice you get because you have to walk down that path and trip and fall and break something before you learn.

 

Kat Sterling [00:18:53]:

Absolutely. Absolutely. A lot of times, we don't want to listen to the advice that comes from our inner circle, our friends, our parents, or whatever. So, like, for example, my husband would tell me stuff all the time. I'm like, that's not true now. I'm not listening to that. Whatever. And then all of a sudden it's like, okay, he was right.

 

Kat Sterling [00:19:09]:

Vice versa. He does the same thing to me. So it's usually the people like that are right next to you that you deny the advice from the most.

 

Christopher [00:19:19]:

Is that crazy?

 

Heather [00:19:20]:

We love to ask our guests, Kat, you know, these three names in the title of our show, they mean a lot to different people, especially to women. And some of them have even had their own journey with the word over time.

 

Kat Sterling [00:19:35]:

Yes.

 

Heather [00:19:35]:

But is there one of the Virgin, the Beauty, and the Bitch that brings something out in you that you'd like to share?

 

Kat Sterling [00:19:42]:

Well, I've been called Bitch a many times in my life.

 

Heather [00:19:45]:

Same girl. Me too, girl.

 

Kat Sterling [00:19:52]:

You know, that's it, it's horrible because I just think when you are a strong woman who knows what you want and you're outspoken, people get it confused. Or you're passionate, people getting confused with your, especially when I was in corporate, you know. It was like, no, I just want what you say you're going to do. If you're going to do something and you say you're going to do it, I want you to do it and do it right. That's it. I hold you to a standard, and so people get mad and they call you all kinds of names.

 

Kat Sterling [00:20:16]:

When you hold people to a standard, hold them accountable, and so it's just unfair. It's just an unfair term that people, but, you know, I'll rock it. I'll rock it. That's the only way you're gonna get a headlight. I'll rock it.

 

Christopher [00:20:32]:

Heather and I are actually working on putting together a program around that word and its traditional use and its actual power.

 

Kat Sterling [00:20:44]:

Ah, got it. That's pretty cool. Very cool.

 

Christopher [00:20:47]:

Obviously, you've lived it. You've lived both sides of it.

 

Kat Sterling [00:20:50]:

Yes, yes. I had to evolve, though. I learned that in the derogatory word of bitch when I was probably being a bitch. I've learned that you can catch more flies with honey. Right. So the way that I go about doing things, it's stern, but it's not bitch-full.

 

Heather [00:21:22]:

Bitchfull.  I love that. I love that so much. 

 

Kat Sterling [00:21:22]

Because I have to be a little bit different now that I have my own business, because if I don't get vendors to cooperate or if I don't get certain people to cooperate, that can terminally affect my business. And so as an entrepreneur, a small business entrepreneur, I had to kind of pivot and I had to kind of be a little bit less, not less aggressive, but less, less, less, you know, less sketchy, more professionally, professionally forceful, I guess, you know, in my way versus, you know.

 

Christopher [00:21:58]:

Okay, let me. Let me ask you this. Does your husband have to do the same thing?

 

Kat Sterling [00:22:02]:

Hell no. Hell no. No. He calls his black and white. I'm just being black and white. I mean, I'm just being matter-of-fact. And I'm like, oh. But when I do it.

 

Kat Sterling [00:22:13]:

Because I'm sure I've gotten called that offline a couple of times, too, by some of the people we work with, but when I do it, it's like automatically. She's a. It's like, no, I'm just holding you accountable. If you say you're going to deliver something, if you say you're going to do something, if you say you're going to give me something, if it's supposed to be a certain quality, I'm going to hold you accountable. I'm paying for something. I'm paying for a service, especially if I'm paying for a service, I demand that it is a certain caliber, you know, and so I.

 

Kat Sterling [00:22:38]:

But he doesn't. He won't get the same thing. That's why a lot of times he'll ask to talk to the people versus me because I'll come off like, and you know, it's unfortunate. You know, all races get it. Black women get it the most. It's unfortunate.

 

Kat Sterling [00:22:51]:

We get it the most. It's. It's like when we're passionate about something, it comes across as. And a lot of times, people are like, I can't work with her because she's a Bitch. I'm like, no, it's not. It's not that I'm being a. I'm just being passionate about something, and I want it done this way. I have expectations.

 

Kat Sterling [00:23:04]:

So. But it's unfair. I experienced that a lot in corporate, and so it's just unfair.

 

Heather [00:23:08]:

I think that's so important what you've like, highlighted there because like Christopher and I have gone into this word, and in so many different ways that like, for some women, they'll avoid being called like the plague and instead, so that leads women to be placating and nice and sweet and overly accommodating and catering and like, that's not honoring yourself at all. Right? That's not honoring your standards. What you bring, what you want, like your expectations. Like you're saying. But I appreciate what you've said with like, intersectionality of different races and how like women are perceived to be bitchy when other, when men are, you know, being assertive, let's say.

 

Heather [00:23:49]:

But then that much more for like different types of expectations based off of race. And so, like the purpose of this program that Christopher and I are putting together are, you know, not to throw the baby out with the bath water when it comes to how people perceive the. Yes, but what are the powerful points that she, only she, only that part of yourself brings to the table because you're not going to accept anything less than these standards and expectations that you've set, and showing up in your authentic self and being able to communicate your needs. So. But we do have some fun, a little play on words around different types of the bitch that exist and how they interact in the world.

 

Heather [00:24:35]:

So I'm really looking forward to the program.

 

Kat Sterling [00:24:37]:

That's awesome. That's awesome. Yeah, let me know about it. I'm looking forward to that. That's awesome. You know what's funny, though, too? While you go, let's go back to that. So it's so funny because I could say things in certain meetings, and I'm like, okay, people are looking at me like I'm crazy. But somebody else said the same thing, and it was just like, you're gonna let them say that in public? Like, oh, my gosh. And they didn't get fired or written up. Oh, my gosh. Like, it was just such a stark transition of who could say what. What could be done in different meetings. I was like, wow, this is crazy.

 

Kat Sterling [00:25:10]:

There is. There really is a difference. There's a difference between the sexes. There's a difference between races. There's a huge difference. It's a gap. There is a gap.

 

Christopher [00:25:17]:

And there is also establishing a standard for yourself.

 

Kat Sterling [00:25:20]:

Yes.

 

Christopher [00:25:21]:

As well. That when you say something, it's taken differently than when someone else who hasn't established that.

 

Kat Sterling [00:25:28]:

Absolutely, absolutely.

 

Christopher [00:25:30]:

Yeah. No, we are really, really looking forward to this. This process of putting this together. So thank you for. For throwing some coal into that fire.

 

Kat Sterling [00:25:44]:

Had ignited.

 

Christopher [00:25:48]:

Tell us a little bit about what you do and how people can connect and take advantage of what it is you have to offer.

 

Kat Sterling [00:25:55]:

All right, so I run a business. It's called Nuspira. N U S P I R A. We have mushroom coffees. We also have a detox drink, and we have a liquid vitamin. So we can be found on www.nuspira.com, or you can see us on TikTok shop, Walmart.com, or Amazon.

 

Christopher [00:26:14]:

Nice. And your book, Come on. Don't forget your book.

 

Kat Sterling [00:26:17]:

Sorry. Why They Are Winning and You Are Not: The Steps to Finding Success in Life, is on Amazon. So you can get it on Amazon as well. Thank you. I forgot about that.

 

Christopher [00:26:28]:

Kat, this is wonderful. You are just so. Such a vibrant spirit. It's wonderful to talk to you.

 

Kat Sterling [00:26:32]:

Thank you. Thank you, guys. You guys are amazing. Thank you. Thank you so much.

 

Christopher [00:26:37]:

Thank you so much.

 

Heather [00:26:38]:

Thank you so much.

 

Christopher [00:26:40]:

And you have been listening to the.

 

Heather [00:26:42]:

Virgin,

 

Christo[pher

the Beauty

 

Heather

And the Bitch with the Bitch program.

 

Christopher [00:26:49]:

Find us. Like us. Share us, and please bring your friends. Have some fun.

 

Christopher [00:26:54]:

To become a partner in the VBB community, we invite you to find us @virginbeautybitch.com. Like us on Facebook, Instagram, and LinkedIn, and share us with people who are defiantly different like you. Until next time, thanks for listening.

 

 

Kat Sterling Profile Photo

Kat Sterling

Entrepreneur | Author | Coach | Motivational Speaker

Kat Sterling is an entrepreneur, coach, motivational speaker, and the Co-Founder/COO of Nuspira, Inc., a start-up company focused on health and wellness. In addition to her executive role, Kat also authored an Amazon bestseller, "Why They Are Winning And You Are Not; The Steps To Finding Success In Life." These are the questions Kat faced after being relieved of what she calls her golden handcuffs — her corporate job with all its perks and retirement security. Then came the harsh reality of choosing a path of entrepreneurship, as friends and family dismissed her decision as irresponsible, even foolish. Kat’s life journey is a vibrant testament to the power of self-inventory, flexible vision, faith, and the courage to stand up for what you believe is your purpose. For Kat, that purpose is to encourage individuals facing self-doubt and a lack of motivation, and to mentor others in realizing their dreams and achieving their goals. Kat Sterling is a woman who talks the talk and walks the walk.